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When a global heavyweight manufacturing company (the company prefers to remain anonymous) was faced with tougher competition and pressure on their margins, Commerzial identified an increased service offering to their customers as key to improving future revenue streams. Commerzial assisted in the development of new services that would commercialise this part of the business and provided the methodology that made it possible. As a result, the business unit has been able to undergo an accelerated service development process with a focus on targeting the right customers with the right offering.